Industry Veteran in Human Capital Management Kevin W. Grossman Joins Ventana Research…by Ventana Research


New vice president and research director will advance the company’s education, research and advisory services capabilities in talent management and workforce performance management

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Ventana Research announced today that industry leader Kevin W. Grossman has joined the company as vice president and research director focused on the industry and focus on utilizing the people and workforce effectively. This focus in the industry has been often strategically called human capital management with a focus on applications that are part of talent management and human resource management and information systems that enables improvement to workforce performance and the human resource profession.

Grossman brings to Ventana Research more than a decade of HCM marketplace experience, during which time he has marketed and educated the market on value of the hiring and workforce processes that human resources and those in operational management can improve their organizational efficiencies. Kevin was recently rated as #1 HR digital influencer, #2 digital influencer in leadership and #4 influencer in talent management by online magazine outpacing all other industry analysts.

“We are ecstatic about Kevin Grossman joining our team,” said Mark Smith, Ventana Research CEO and EVP of Research. “With his experience and presence in HR dialogue he will bring new research and education to the industry while providing world-class advice to clients worldwide to separate hype from reality in regards to vendors and products. I have admired Kevin’s work that has brought fresh perspective to the industry.”

At Ventana Research, Kevin will direct research and education on a range of applications and processes covering human capital management across talent acquisition, talent management, workforce performance management and HR management systems (HRMS). These areas include specific workforce process areas of recruiting, onboarding, performance, compensation, learning, succession and analytics. He also will take responsibility for leading the research and advisory services that will educate organizations on how to adopt best practices and technologies to help HR and organizations worldwide. Kevin will also help lead the business technology innovations within human capital management by Ventana Research including: analytics, cloud computing, collaboration, mobility and social media.

Grossman will develop progressive research into the role of these applications and technologies across business and IT functions, while also providing assistance to human resource organizations in making critical investment decisions regarding investments in the offerings of software suppliers like ADP, Cornerstone OnDemand, Kenexa, Kronos, Lawson, Oracle, Plateau, Saba, SAP, SuccessFactors, SumTotal Systems, Taleo and Talent Technology.

Grossman will be responsible for servicing Ventana Research clients across business and IT, ensuring they benefit from the company’s world-class education and research through workshops, assessments and the new fact- and education-based advisory service called Ventana OnDemand. He will also be responsible for leading benchmark research and vendor and product analysis and comparison called Ventana Research Value Index. Prior to joining Ventana Research, Grossman was the president of and other consulting firms who focused on the HR process and technologies in the market.

“With more than decade of experience in the HR industry, I’ve wanted to provide the education and research that helps buyers and suppliers get better aligned to realize the true value of people across business processes,” Grossman said. “Becoming part of Ventana Research is a great opportunity to share my experience and passion with organizations so they might too increase their human capital value. The continuing consolidation and simultaneous growth of the Talent Management space creates the need for a strong and reliable voice with the experience, reputation and depth of research and coverage that Ventana Research offers.”

Those that want to gain access to Kevin Grossman’s industry insights and advice can set up an inquiry through client services or sign up for research- and advisory-based Ventana OnDemand Services. Kevin can be found on Twitter at @kgrossmanvr, LinkedIn ( and his blog at and can be reached via email at kevin dot Grossman at VentanaResearch dot com. You can learn more about Ventana Research on LinkedIn.
Matt Lafata, HRchitect


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