New CMO Brings Extensive Leadership Experience and Proven Record of Success
HRchitect featured Taleo in our release of The Suite Life of Integrated Talent Management and also includes them in our list of top Talent Acquisition Systems vendors that businesses should consider. Kevin Marasco, VP Brand Marketing with Taleo appeared on the HRchitect WebMingle on November 6, 2009. HRchitect attended the 2010 TaleoWorld conference and HRchitect’s Matt Lafata, one of the industry’s leading talent management systems analysts, attended Taleo’s annual Sales and Services meeting in 2010 & 2011.
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Taleo Corporation (NASDAQ: TLEO), the leading provider of on-demand talent management solutions, today announced that Heidi Melin, a recognized technology industry marketing veteran with more than 20 years of corporate and agency experience, has been named Taleo’s new Executive Vice President and Chief Marketing Officer. Melin brings extensive leadership experience and a proven track record of developing and executing successful, award-winning programs that deliver bottom-line results.
“Maintaining our reputation as the talent management leader requires focus on building and extending our brand in a cohesive fashion across our organization and continuing to bring value to our customers,” said Michael Gregoire, Chairman and Chief Executive Officer at Taleo. “Heidi’s rich experience and expertise in technology marketing will enhance Taleo’s ability to drive growth in key areas and solidifies our global leadership across all areas of talent management. We are thrilled to add Heidi to the company’s executive team.”
Prior to joining Taleo, Melin served as CMO at Polycom where she contributed significantly to Polycom revenue growth and recognition as a player in unified communications. Prior to Polycom, Melin was the CMO for Hyperion Solutions, where she developed the brand strategy that led to the implementation of a revitalized Hyperion brand, and a corporate re-positioning initiative which contributed to its recognition as a leader in two Gartner Magic Quadrants and IDC’s 2006 Marketing Performance Matrix.
Before Hyperion, Melin ran marketing services at PeopleSoft for close to a decade. From advertising initiatives and demand generation programs, to web marketing and the annual user conference, Melin improved brand awareness, increased lead conversion rates and streamlined expenses.
“I am excited to be joining the market leader in talent management. Taleo’s proven success positions the company in an industry with significant market potential,” said Melin. “In today’s environment, companies are increasing their emphasis on talent management as a growth driver, which substantiates Taleo’s sharp focus on developing and retaining key talent”