– Leading SaaS provider rolls out new functionality that extends employment brand and messaging capabilities within social media
MATAWAN, N.J. (April 7, 2014) – iCIMS, Inc., a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses, announces the latest release of iCIMS Social Distribution – a power up to the iCIMS Talent Platform. The latest product enhancements provide HR professionals with extended recruitment branding capabilities and the ability to better target candidates based on job profiles.
iCIMS Social Distribution helps to automate the advertising of open positions on more than 300 social media sites and drive recruitment through branded, mobile-optimized, social media environments. “According to recent research from iCIMS’ Hire Expectations Institute (HEI), 93 percent of potential applicants don’t make it past job descriptions,” said iCIMS Chief Marketing Officer, Susan Vitale. “With such a high percentage of drop-offs at the very beginning of a job search, HR professionals need to rethink how they market job openings to candidates. A great place to start is enhancing the job descriptions with the most popular technology associated with social media: video and images.”
In an increasingly competitive climate for top talent, providing a compelling yet streamlined online engagement process for candidates is paramount. The upgrades to iCIMS Social Distribution provide additional employment branding capabilities that allow for more dynamic content such as custom messaging, high-resolution images, and GIF files that better showcase an organization and its culture – now available on a per saved job search basis. This allows candidates to get further insight into the company and position they are applying to.
The latest upgrade has improved the automation process for how jobs are published to social media sites. To complement the current functionality, which allows users to schedule and distribute jobs automatically at peak days and times on social media, HR professionals now have the ability to segment jobs by specific criteria, such as job category, to improve their ability to target published jobs to their intended audience. As candidates are sourced, recruiters can easily gain insight into which social channels are bringing in the most qualified applicants, which create the most employee referrals, and more.
“It is important for HR professionals to keep a constant pulse on their social recruiting efforts,” said iCIMS Chief Product Strategist, Social Distribution, Jindrich Liska. “Social media is continuously changing and that means what worked for a company a few months ago might not work just a few months down the line. The good news is, HR professionals can easily leverage technology to choose the right channels to get the top talent they need. We’re thrilled to introduce the latest version of iCIMS Social Distribution and arm our customers with the tools to both engage candidates and monitor the effectiveness of their social strategies using a diversified approach,” Liska concluded.
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Matt Lafata, HRchitect