HRchitect Tech Vendor News: Talent Acquisition Transformation at NBCUniversal: New Case Study from Take the Interview

Innovative Strategy Combined with Digital Interviewing Technology Streamlines Recruiting, Promotes Interactive Candidate Experience and Robust Talent Pipeline

NEW YORK (April 22, 2014) – In conjunction with Take the Interview, providers of the comprehensive cloud and mobile technology platform that solves the challenges of the interviewing process, the media giant, NBCUniversal announced details of a new case study, Strategic Talent Acquisition at NBCUniversal. Looking to overhaul their existing talent acquisition efforts, NBCUniversal worked to redevelop their approach to candidate screening, implementing a new careers website and interviewing technology to support the strategy long-term.

Following an acquisition by Comcast, NBCUniversal found itself in the midst of a cultural change. With an opportunity to transform their talent acquisition process, NBCUniversal worked to understand and advance the company’s existing assets and introduced new technology to improve recruiting practices and engage top talent.

The case study details those steps NBCUniversal took to assess the company’s values and external communications before moving to outline their plan of action. Moving to incorporate more engaging content and communication strategies, the study illustrates how social media and digital interviewing revolutionized the candidate experience at NBCUniversal and introduced the company to an extensive talent pool with varied skill sets. Potential candidates can interact with NBCUniversal before applying, to learn more about the company’s values and open requisitions, while recruiters are able to screen and qualify potential employees via video auditions, before moving ahead with additional interviews. The free flow of communication combined with digital interviewing technology have added transparency, improved decision making and reduced time-to-fill.

“NBCUniversal was eager to empower their recruiters, hiring managers and job candidates. Considering an increased focus on the candidate experience through an interactive and convenient process, NBCUniversal had a number of factors to account for, and implementing strategy and technology that includes digital interviewing helped streamline the company’s overall approach,” said Danielle Weinblatt, co-founder and CEO of Take the Interview. “NBCUniversal developed a truly engaging strategy.”

Michelle Amici, head of talent acquisition for technology and engineering for NBCUniversal, commented, “The quicker and more effectively we can identify cultural fit, assess communication skills and evaluate candidates, the better hiring decisions we can make. Digital interviewing has helped us accomplish this goal.”

To access the case study, visit:


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