Companies Join Forces to Help Organizations Develop
Employee Generated Content to Communicate Unique Employer Brands
NEW YORK (July 10, 2014) – TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company, today announced that it has entered a strategic partnership with Thismoment to offer employers a best-in-class user generated content and experience management solution to enhance their employer brands and ensure they attract right-fit talent.
As competition for qualified workers continues to increase, organizations must leverage the tools and best practices that enable them to stand out from the crowd and to be seen as an employer of choice. Through this partnership, TMP’s and Thismoment’s extensive list of joint customers will benefit from TMP’s talent acquisition expertise and TalentBrew platform, combined with the power of Thismoment’s Content Cloud experience management software to help companies showcase their unique employee experiences and improve the talent acquisition process.
The partnership will provide clients of TMP with a turnkey employee generated content (EGC) and experience tool that can be used by employees across devices to create content that conveys the organization’s employer brand authentically. The solution enables brands to improve employee engagement and permits their current workforce to participate directly in talent acquisition efforts while elevating the brand as a true innovator in the recruitment marketing space.
“What’s exciting about EGC is that it involves our employees and increases engagement,” said Chris Hong, vice president, Talent Acquisition for ESPN. “EGC allows us to tell ESPN’s true employment brand more personally and effectively through the use of employee generated photos and videos. We can showcase to an external audience, where in my early career experience, EGC was on a company intranet only and not accessible to the outside. To me, EGC is so in line with the current times, where employer transparency is the new and expected norm. I mean, who better to exemplify our employer brand than our employees themselves. Talk about being authentic!”
“We are excited to partner with TMP, the market leader in employer brand and talent acquisition, to bring the power of user generated content to the talent acquisition vertical,” said Vince Broady, founder and CEO of Thismoment. “Employee generated content leverages the knowledge, creativity and connections of the brand’s entire workforce to promote their culture and drive job seeker engagement.”
“TMP’s TalentBrew software platform pushes jobs and content directly to candidates, giving them a true understanding of a company’s culture. Likewise, a company’s current employees are often the best sources for conveying the work culture and employer brand of an organization,” said Michelle Abbey, president and CEO of TMP Worldwide. “Through our partnership with Thismoment, we can help our clients project the voice of their employees to enhance the recruitment process. We look forward to working closely with Thismoment to develop innovative solutions and to innovate and improve the way brands engage their employees and recruit the best talent.”